What's the best way to launch a new store? With rhyming couplets in poems galore!
Film production agency The OTTO Empire engaged Grace Lee on behalf of Clemenger BBDO and Myer to illustrate assets for 20 (yup, 20!) online shorts. Despite a short turnaround, Grace produced a plethora of static images which OTTO then animated for the celebration of Myer's new Warringah store in Sydney. Featuring Aussie model Bambi Northwood Blythe turning many a rhyming phrase, each clip features a unique service or store that Myer brings to the beachside town.
Grace also created a map locating the store in Warringah, which was sent out to Myer customers in an EDM.
Amazed by Grace Lee's prolific work? So are we! Feature her in your next project by contacting us at production@jackywinter.com.